Just a LinkedIn Post

I post a lot of poetry – and I post it everywhere. ❓ Some people ask, “Why on LinkedIn? What does that have to do with your career as a marketing writer?”

Valid question, since anything I earn from “selling” poetry goes into my philanthropic endeavors. Poetry isn’t exactly a revenue generator, on its own. It’s a soul feeder, a way of synthesizing ideas. But here’s how it has helped me in my daytime work:

➡ Poetry makes me think creatively about word use and powerful messaging. Marketing is about both.
➡Poetry demands word economy and distillation, which translates to general editing. Marketers need to be succinct.
➡Poetry often requires adhering to formats, themes or forms. When it doesn’t, it requires we create our own. If you’ve written marketing collateral, you know why this is important.
➡Poetry makes me pay attention to line breaks, visuals, layout and cadence – all critical in marketing.
➡Poetry makes me introspective. The more we know ourselves, the better we function in the workplace.

Consider what you do outside of work. Think it’s irrelevant? I’m betting in some way, you bring it back to your day job. I’m betting it makes you better at what you do.

Katherine Gotthardt

Katherine Mercurio Gotthardt, M.Ed., writing concentration, hails from the Northern Virginia/D.C. metro area. She considers herself a writer by nature and by trade, having begun writing for fun as soon as her mother helped teach her to read. An active part of the literary community, Katherine was a past-president and a founding member of Write by the Rails (WbtR), the Prince William Chapter of the Virginia Writers Club. Katherine has been a Prince William County Poet Laureate nominee and was the winner of Inside Nova’s 2019 and 2020 Best of Prince William award in the category of author. Her poetry and prose book Get Happy, Dammit: Staying Inspired and Motivated in an Often-Unhappy World received a Silver Award from the Nonfiction Authors Association. Katherine's children’s book, A Crane Named Steve, hit number one in its category on Amazon in 2019. Katherine then took first place in the free verse category of Loudoun County Library Foundation’s 2020 Rhyme On poetry contest for her piece "Discussion Topic." The Prince William Arts Council and Poet Laureate Circle awarded her the 2020 Outstanding Poetry Project Award for her leadership in Write by the Rails' Poems Around Town poetry installation. In 2021 Katherine earned second place for "Aftermath" in a Poetry Society of Virginia national contest and the regional Seefeldt Award for Arts Excellence in the category of Individual Artist. She won first place in the Virginia Writers Club statewide Golden Nib contest in the poetry category for her poem "Kayak." Katherine was recognized as a PW Perspective 2021 DMV Best Business award winner in the category of author. In April 2023, Katherine’s poem “Now Entering Manassas” was the winner of Manassas, Virginia's adult “time capsule” poetry contest. Katherine read her poem at the 150th anniversary celebration, the translated version by Jorge de Villasante was read in Spanish by Bianca Menendez, her poem was published in Neighbors of Historic Manassas magazine, and it was included in the city’s time capsule. While Katherine is well-known for her poetry, she also has established a solid reputation for writing articles, columns and short fiction. She is published in dozens of journals and anthologies and has authored 12 books: Poems from the Battlefield, Furbily-Furld Takes on the World, Approaching Felonias Park, Weaker Than Water, Bury Me Under a Lilac, Late April, A Crane Named Steve, Get Happy, Dammit, D.C. Ekphrastic: Crisis of Faith, Thirty Years of Cardinals Calling, Get Happier, Dammit and We All Might Be Witches. She uses proceeds from her books to support giving back initiatives.
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